"I HAD ORIGINALLY INTENDED TO MAKE A HANDBOOK FOR NEW EMPLOYEES TO SHOW THEM WHAT THE BRAND WAS ABOUT AND WHAT I WANTED IT TO BE. AFTER COMPILING IT, I THOUGHT MAYBE SOME OF OUR CLIENTS MIGHT LIKE IT, TOO. THE TITLE WAS A QUOTE FROM A FAMOUS PARISIAN SHOWGIRL NAMED CECILE SOREL WHO USED TO SAY IT TO THE AUDIENCE AFTER MAKING HER GRAND ENTRANCE ONSTAGE, DESCENDING A LONG STAIRCASE IN A HUGE FEATHER OUTFIT. IT MEANS “HOW WELL DID I DESCEND?” TAKING IT OUT OF THAT CONTEXT, I LIKED THE OMINOUS CONNOTATION. IT WAS A WONDERFUL EXERCISE TO ISOLATE WHATEVER I FELT I DID GRACEFULLY AND ELIMINATE WHATEVER I CONSIDERED AWKWARD OR UNRESOLVED. I WISH IT WERE AS EASY IN REAL LIFE. I WANTED TO EXAMINE WHAT I’D DONE CALMLY, SUMMARIZED. I’M AFRAID THAT IT WAS A VERY SELFISH INDULGENCE."

PUBLISHED IN SEPTEMBER 2007
LIMITED EDITION
1000 NUMBERED COPIES